Do you ever have clients, or internal teams asking for examples of ‘E-A-T’ in practice?
I know it can be difficult to find the exact ones you’re looking for, particularly on an eCommerce site.
So, I’ve linked some of my favourite examples from popular eCom brands below.
1. Specsavers’ product pages are too good.
They actively help users visualise what different lenses would be like through imagery. This is so good for user experience too as you can get an idea of if these glasses are any good for you without trying them on.
2. Teapigs taste profiles
Buying tea online is made easy by Teapigs’ ‘how does it taste’ and ‘good if you’re feeling’ sections. It’s a fun example of expertise and authority, whilst also already positioning the product in a user’s life.
3. Totême’s transparency with manufacturing
Totême has added the ‘country of origin’ and ‘main supplier’ of each garment to every product page. Excellent transparency and a strong trustworthiness signal to Google.
4. Patch Plants indoor plants product pages
Ughh they are E-A-T central. Where do I start?
Particular highlights are:
- The top tips section
- The interactive video
- The ‘plant name likes’ section
- The image carousel shows what the plant looks like in each pot.
5. The Sole Supplier’s author bio’s ?
These are a gr-E-A-T example of authoritativeness and trustworthiness and follow Google’s guidelines of:
- An image of the author
- An in-depth bio
- Links to their other articles
- Their role within the company
6. Made.com’s user-generated content ?️
It’s hard to relate to the perfect, stock images that brands use to sell products.
We’d all love our homes to look like Pinterest worthy show homes. However, let’s face it, with working from home and chaotic lives it’s just not realistic.
But, when you see it in other people’s homes, it becomes easier to see it in yours. UGC combined with product reviews = a trustworthiness match made in heaven.
7. Dyson’s troubleshooting zone.
This one is an E-A-T triple threat. No explanation needed, take a look for yourself: https://dyson.co.uk/support
8. Hoka’s running shoe specs.
The stability and cushioning sections are not only an awesome example of expertise but are a fantastic addition to user experience. Particularly for seasoned runners who know what they’re looking for.