Headless CMS SEO
Headless CMS platforms have been growing in popularity, and headless has become one of our favourite eCommerce set-ups. The brands we’ve worked with on headless speak for themselves. A headless CMS set-up can remove most limitations from an SEO perspective (if done right!). However, it does bring additional challenges — we are here to take care of them.
NOVOS increased our non brand SEO by over £10 million over 5 international markets transforming our perception of SEO growth. The performance speaks for itself, but we've never worked with a team that can explain SEO in such a simple and clear way that seniors and other departments can buy into
Farhan Miah
Head of Acquisition @ MADE

Case Studies



If you’re not auditing your headless eCommerce site quarterly (at least) then you may be either sitting on massive opportunities for growth or a messy website that is causing a drag factor on your organic growth.
The main techstacks we’ve had experience with involve some or a combination of the following:
- Javascript: React
- Javascript: Angular
- CMS: Prismic
- CMS: Contentful
- CMS: Magento 2
- CMS: Shopify
- CMS: Shift
Our services can cover but are not limited to:
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Project Management: Define a close working relationship between all stakeholders working on the headless set up including putting business cases forward for all SEO
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Platform Setup: Start your new e-commerce store on Headless, providing best practice guidance & seamless communication between developers, clients & SEOs. This is essential!
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Migrations: Migrate from a large e-commerce platform to (or from) headless.
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Growth Plan: We always start with your tailored strategy. This is where we match our expertise and experience to your business needs and opportunities.
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Site Architecture: One of the biggest mistakes we see with headless setups is their lack of hierarchy. We work with you to solve this.
- eCommerce Digital PR: Getting your products and brands in front of your target audience through relevant publications.
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Content Strategy: Ensuring your store is set up to cater for your target audience across the full range of the marketing funnel.
- Reporting: As with all our services we put a massive emphasis on ROI. We report monthly and quarterly on your performance and return on investment across all markets ranging from top-level business KPIs like traffic and revenue to secondary metrics like keyword growth and coverage.
Get our Headless SEO specialists to Grow your eCommerce brand. Get in touch