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• Content Rendering: Ensuring your site can be found and understood by search engines through the use of server side rendering, or dynamic rendering options is vital to ensure React websites are in a position for organic growth.

• HTML vs JavaScript: Identifying differences between content served via JavaScript and content included in the HTML to give search engines more consistent signals and help you rank for relevant keywords.

• Keyword Optimisation: Understanding how your customers search for your products and ensuring your React categories, product, and pages are targeting them to help reach more people looking for products your site supplies.

• Internal Linking Opportunities: Managing your React site links areas of topical relevance to ensure customers can easily navigate your site and search engines can clearly identify related areas of relevance.