We provide full conversion optimisation services from the initial data analysis to identify where value is being lost from your website, through to building and running conversion optimisation experiments through A/B or multi-variate tests. At NOVOS we have a standardised approach to conversion rate optimisation, which is crucially data-led, but which also seeks to work closely with you and your teams to get as much insight into the behaviours of your site users and customers as possible.

We have 4 clear phases in this approach:

1. Quantitative analysis – we analyse your site analytics data to discover the areas of the site where the most value is being lost
2. Qualitative assessment – our in-house conversion optimisation experts will perform heuristic assessments as well as running user tests and seeking feedback from your internal customer service and marketing teams to identify blockers, pain points and missing prompts towards conversion on key areas of your site
3. Hypothesis log (test plan) creation – Our findings will be compiled into a list of hypotheses to test, prioritised to deliver the biggest impacts to ROI in the most efficient ways.
4. Testing – use third-party tools such as Google Optimize to run conversion optimisation experiments over a set period of time-based on the hypotheses in the test plan.

We are able to tailor our phased approach to suit your needs, whether you want us to provide data insights to allow your team to build and run an ongoing testing plan, or we can manage the entire process for you and provide regular performance reports as well as post-testing support to get winning experiments developed and deployed onto your website.