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Blooming Growth with Digital PR for Bloom & Wild

Brand

Bloom & Wild

Industry

Lifestyle

Services

strategy

Digital PR

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Foreword

About Bloom & Wild

With the valuation of half a billion pounds, Bloom & Wild is one of the fastest-growing companies in the UK and has disrupted the flower-delivery market in the country largely due to its innovative technology. Famous for their “Letterbox Flowers”, they’re definitely one of our favourite clients to work with.

The challenge.

Throughout 2020, the key marketing communication for Bloom & Wild was the focus on “thoughtfulness”, and how during a dark time of the pandemic, the focus had to be on thinking about others, caring for others & being there, from afar.

Our strategy.

Ideate a campaign that could show the most thoughtful areas
Focus on acquiring data to aid in regional angles
Dividing the amount of opportunities to give back in the local area by the population size + normalising the score, we got our hook
Analyse the number of registered charities + volunteering opportunities in the area
Approach the press with a competitive angle “these places are most thoughtful”
Analyse the number of community gardening schemes, recycling rate + electric car ownership

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"NOVOS aligned with our marketing communications perfectly for this campaign, & we’re really happy with how easy they were to work with & the results achieved!"

Daisy Hunt, SEO Manager at Bloom & Wild

The results

20+ UK links + more general coverage
10+ international links & more general coverage
Still acquiring coverage today, nearly a year on!

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